Selling wholesale through your WooCommerce store sounds simple. Give business customers a discount, let them order in bulk, done.
Then reality hits. You need different prices for different customer tiers. Some products shouldn't be visible to retail customers. You need minimum order quantities. The registration process needs approval — you can't let anyone self-register for wholesale pricing. Tax handling changes for B2B (EU VAT reverse charge, tax-exempt US resellers). And the checkout experience needs to be fast because B2B buyers place repeat orders weekly.
This is a different business model layered on top of a B2C platform. The plugin you choose determines how well that layering works.
What B2B WooCommerce Actually Requires
Before comparing plugins, let's map the requirements that distinguish B2B from B2C:
Tiered Pricing
Different customer groups get different prices. A typical structure:
- Retail: listed price
- Wholesale Bronze: 20% off
- Wholesale Silver: 30% off
- Wholesale Gold: 40% off
- Distributor: 50% off
Pricing can be percentage-based (X% off retail) or fixed-price per product per tier. Some stores use both — percentage discounts as default with specific fixed prices for key products.
Access Control
- Some products only visible to wholesale customers
- Some categories hidden from retail
- Price visibility: hide prices for non-logged-in users ("Contact for pricing")
- Minimum order values or quantities per product or per cart
Registration and Approval
- Custom registration form (company name, tax ID, reseller certificate)
- Admin approval workflow — not automatic registration
- Tiered approval — new wholesale customers start at Bronze, upgrade to Silver after X orders
Ordering Efficiency
- Quick order form — add multiple products by SKU without browsing
- Reorder from previous orders
- CSV/bulk upload for large orders
- Cart-based quantity pricing (buy 100+ units, price drops)
Tax and Payment
- Tax-exempt status for approved resellers
- EU VAT reverse charge mechanism
- Net payment terms (Net 30, Net 60) instead of immediate payment
- Purchase orders as a payment method
The Plugins
Wholesale Suite (by Wholesale Suite)
Price: Free base plugin / Premium bundle from $148.50/year Components: Wholesale Prices (free), Wholesale Order Form ($99.50/year), Wholesale Lead Capture ($49.50/year) Best for: Stores that want the most complete B2B feature set
Wholesale Suite is three plugins that together form the most comprehensive B2B solution for WooCommerce.
What's genuinely good:
The free Wholesale Prices plugin alone is remarkably capable. It adds wholesale pricing to every WooCommerce product — simple and variable. Create wholesale roles, set percentage or fixed-price discounts per product, and wholesale customers see their prices at checkout. This free plugin covers the core need (different prices for B2B customers) without paying anything.
The Wholesale Order Form is the standout paid feature. It's a quick-order table that B2B buyers actually want to use. Instead of browsing your shop page and adding items one at a time, wholesale customers see a table with product name, SKU, price, stock, and quantity input. They scan the list, enter quantities for the products they need, and add everything to cart at once.
For B2B buyers placing weekly orders of 20-50 line items, this order form saves 30+ minutes per order. That's not an exaggeration — I've timed it. The browse-and-add-to-cart workflow for 30 products takes 15-20 minutes. The order form takes 3-5 minutes.
The search and filter within the order form is well-implemented. Type a product name or SKU, and the table filters instantly. Category filtering lets buyers navigate large catalogs efficiently.
Wholesale Lead Capture adds a custom registration form with fields for company name, tax ID, phone, and custom fields. The admin approval workflow sends the registration for review — you approve or reject from wp-admin, and the customer gets an email with their account credentials.
The approval workflow is smart: you can auto-assign new wholesale customers to the lowest tier (Bronze) and manually upgrade them as the relationship develops.
Tiered pricing is flexible:
- Global percentage discount per role (all products 20% off for Bronze)
- Per-product pricing per role (Product X is $5.00 for Silver, $4.00 for Gold)
- Category-level discounts
- Quantity-based pricing (buy 10+ = 25% off, buy 50+ = 35% off)
Quantity-based pricing works at the product level, not just the cart level. You can set: "10+ units of Product X = $8/unit, 50+ units = $6/unit" while "Product Y stays at flat wholesale pricing regardless of quantity."
What's not good:
The three-plugin architecture means buying the full bundle ($148.50/year) for complete B2B functionality. The free Wholesale Prices plugin is genuinely useful standalone, but the order form and lead capture are essential for serious B2B — and they're paid separately or as a bundle.
Payment terms (Net 30/Net 60) are not built in. You need a separate invoicing plugin or manual process for B2B customers who don't pay at checkout. This is a significant gap — many B2B transactions use purchase orders and net terms, not immediate credit card payment.
Tax-exempt handling is basic. You can set wholesale roles as tax-exempt, but EU VAT reverse charge, state-by-state tax exemption certificates, and complex multi-jurisdiction B2B tax rules need additional tax plugins.
The product visibility controls are limited in the free version. Hiding specific products from retail customers requires the premium features.
Verdict: Best overall B2B plugin for WooCommerce. The free Wholesale Prices plugin is the place to start. Add the bundle when the order form and registration become important.
B2BKing
Price: Free / Pro from $139/year (single site) or $239 one-time Best for: Stores that need comprehensive B2B features in a single plugin
B2BKing is a monolithic B2B plugin — one plugin that handles everything Wholesale Suite does across three plugins, plus additional B2B features.
What's genuinely good:
The single-plugin approach is simpler. One installation, one settings page, one update cycle. No coordinating between three plugins.
B2BKing includes features that Wholesale Suite charges extra for or doesn't offer:
- Conversations system — B2B messaging between customers and store admin, attached to orders or products. "Can you do 5,000 units of this product at a different price?" handled within WooCommerce.
- Quote requests — customers request a quote for specific products and quantities, admin responds with a custom price, customer accepts and the order is created. This is a common B2B workflow that Wholesale Suite doesn't handle.
- Purchase orders as a payment method. B2B customers can submit an order with a PO number and pay on terms.
- Invoice payment gateway — generate an invoice, customer pays later. Better than nothing for net terms.
- Hidden prices — show "Login to see prices" or "Request a quote" for non-registered users. Multiple visibility levels: hidden from everyone, visible to specific groups, visible to all.
The registration form is more customizable than Wholesale Suite's Lead Capture. Conditional fields (show Tax ID field only if country is in the EU), file uploads (for reseller certificates), and multi-step registration forms.
Group-based product visibility is granular. Entire categories, specific products, or product variations can be visible/hidden per customer group. You can create a "private catalog" that only specific B2B tiers can access.
The one-time pricing option ($239) is attractive compared to annual subscriptions. For a single store, you break even versus Wholesale Suite's annual bundle in about 18 months.
What's not good:
The order form, while functional, is less polished than Wholesale Suite's. Wholesale Suite's order form has had years of refinement and it shows — the search, filtering, and bulk-add experience is smoother.
B2BKing's interface is feature-dense to the point of overwhelming. The settings page has dozens of options, and the documentation could be better organized. First-time setup takes longer than expected.
Performance on stores with complex group rules and visibility restrictions can degrade. If you have 10 customer groups with different product visibility, every product query needs to check permissions. On large catalogs, this adds measurable overhead.
The conversation and quote system, while useful, is basic compared to dedicated quoting or CRM tools. For serious B2B operations, you'll likely outgrow it.
Verdict: Best for stores that need quote management, conversations, and comprehensive B2B features in one plugin. The one-time pricing is a genuine cost advantage.
WooCommerce B2B (by Jexy / Codup)
Price: From $129/year Best for: Simpler B2B setups focused on pricing and access control
What's genuinely good:
Clean, focused implementation. Role-based pricing, minimum order requirements, tax exemption, and registration approval. Doesn't try to be everything — does the basics well.
The minimum order system is more configurable than alternatives: minimum quantity per product, minimum cart total per role, minimum quantity per product per role. "Bronze customers must order at least 10 of any product and have a cart total of $100+" is easy to set up.
What's not good:
No built-in order form. B2B buyers still browse the shop like retail customers and add items individually. For a B2B solution, this is a significant gap.
No quote system, no conversations, no PO payment method. The feature set is too limited for serious B2B operations.
Less flexible pricing than Wholesale Suite or B2BKing. Quantity breaks are less configurable.
Verdict: Adequate for stores that just need wholesale pricing and basic access control. If you need an order form, quotes, or advanced B2B features, choose Wholesale Suite or B2BKing.
Comparison Matrix
| Feature | Wholesale Suite (Bundle) | B2BKing Pro | WooCommerce B2B |
|---|---|---|---|
| Price | $148.50/yr | $139/yr or $239 once | $129/yr |
| Tiered pricing | Yes (excellent) | Yes (good) | Yes (basic) |
| Quantity breaks | Yes | Yes | Limited |
| Order form | Yes (best-in-class) | Yes (good) | No |
| Registration approval | Yes | Yes | Yes |
| Quote requests | No | Yes | No |
| Conversations | No | Yes | No |
| PO payment | No | Yes | No |
| Product visibility | Yes | Yes (most granular) | Yes |
| Hidden prices | Yes | Yes | Yes |
| Tax exemption | Basic | Better | Basic |
| Min order requirements | Yes | Yes | Yes (best) |
The B2B Ordering Experience
The biggest opportunity in B2B WooCommerce isn't pricing — it's ordering efficiency.
B2B buyers place repeat orders. They know exactly what they need. Making them browse a catalog designed for B2C shoppers is friction that costs you orders.
The ideal B2B ordering experience:
- Quick order form with search-by-SKU
- Reorder from previous orders (one-click repeat)
- CSV upload for large orders
- Saved lists / favorites for regular orders
Wholesale Suite's order form covers #1 well. For #2-4, you may need additional solutions.
Interestingly, AI cart filling aligns perfectly with B2B ordering needs. A B2B buyer typing "whey protein 5kg x10, BCAA 500g x20, creatine 1kg x15" and getting a complete cart is exactly the kind of efficiency B2B buyers need. It's even faster than a quick order form because there's no scrolling through product tables — just type the list.
For stores exploring AI-powered ordering, see our search plugin comparison for how semantic matching handles B2B product queries.
My Recommendation
Just need wholesale pricing? Starting out? Wholesale Suite free plugin. It covers role-based pricing for free. Add the premium bundle ($148.50/year) when you need the order form and registration.
Need quotes, conversations, and comprehensive B2B? B2BKing Pro. The quote workflow and messaging system fill gaps that Wholesale Suite doesn't address. The one-time pricing ($239) is attractive.
Mid-size B2B with focus on ordering efficiency? Wholesale Suite bundle. The order form is the best in class for B2B quick ordering. Pair with AI cart filling for customers who prefer typing their orders.
Enterprise B2B needs? Honestly, WooCommerce might not be the right platform. At a certain scale — hundreds of B2B accounts, complex pricing matrices, multi-warehouse fulfillment, EDI integration — a dedicated B2B platform (OroCommerce, Sana Commerce) or custom development serves better than plugins layered on a B2C platform.
Tax Considerations for B2B
Don't forget the tax complexity:
US: B2B customers with valid resale certificates should be tax-exempt. You need to collect and verify certificates. Consider Avalara or TaxJar integration for automated tax-exempt verification.
EU: B2B cross-border sales within the EU use the reverse charge mechanism. The customer provides a valid VAT number, you charge 0% VAT, they self-assess. The "EU VAT Number" plugin ($29/year from WooCommerce) handles this.
International: Varies by jurisdiction. Get tax advice specific to your markets before setting up B2B — getting tax wrong on wholesale volumes is an expensive mistake.
B2B WooCommerce is achievable with the right plugins, but go in with eyes open about the complexity. It's not just discounted prices — it's a different business model that needs different tools, different workflows, and different analytics to manage effectively.
List AI's AI cart filling is particularly effective for B2B buyers who order the same products regularly. Type the list, get the cart, check out in seconds. See how it works.